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Sentiment tab - widget descriptions and how to use them

Updated

Own Service / Cleanliness / Room

Displays the Sentiment Score for your reviews based on what customers are saying, alongside competitor Sentiment Scores for the same categories.

What is Sentiment Score?

The Sentiment Score represents the percentage of positive mentions out of the total mentions identified across all reviews. A single review can contain one or multiple mentions, each categorized by the sentiment model.

 

Service CompIndex / Cleanliness CompIndex/ Room CompIndex

Compares your Sentiment Scores against competitors' for each category:

  • > 1: Your Sentiment Score is outperforming competitors.
  • < 1: Competitors are performing better.

The CompIndex is a ratio between your Service / Cleanliness / Room score and that of your competitors’. A CompIndex of 1.05 means that your performance is 5% better than the competitive set average, while an index of 0.96 indicates that your performance is 4% below the competitive set.

 

Visual charts by categories

  • Service, Cleanliness, and Room charts offer a visual comparison of sentiment scores between your and competitors service/cleanliness/ room.
  • Selected category: Allows you to select a specific categories or subcategories in the dashboard filters. By default, all categories are selected for a broader view.

All the category/sub-category tables are dependent on the tab.

 

Sentiment Score: own vs competitors by category

This table is breaks down sentiment by high-level categories. Use the dashboard filters to select any category/subcategories if needed.

Use this to identify which categories show a competitive advantage or need improvement. 

Drill-down options is available for subcategory.

 

 

Tables are impacted based on the above selection(category, subcategory).

Sentiment Score: top 5 categories by brand

This table by default displays the top-performing or most-mentioned sentiment categories by individual brand. Use the dashboard filters to select any category if needed.

This view is ideal for understanding brand-level sentiment leadership across categories.

Drill-down options are available.

 

Sentiment Score: top 5 categories by segment

This table by default displays the top-performing or most-mentioned sentiment categories by individual segment. Use the dashboard filters to select any category if needed.

This view is ideal for understanding segment-level sentiment leadership across categories.

Default Source segment will be selected. You will have the option to select from:

  • Source
  • Country
  • City
  • Sector

Drill-down options are available.

 

Tables are impacted based on the above selection(category, subcategory).

Sentiment Score: Own vs Competitors by subcategory 

This table is breaks down sentiment by high-level subcategories. Use the dashboard filters to select any subcategories if needed.

Use this to identify which categories show a competitive advantage or need improvement. 

Drill-down options is available for subcategory.

 

Sentiment Score: Own vs Competitors Top 10 subcategories by brand 

This table by default displays the top-performing or most-mentioned sentiment categories by individual brand. Use the dashboard filters to select any category if needed.

This view is ideal for understanding brand-level sentiment leadership across categories.

Drill-down options are available.

 

Sentiment Score: Own vs Competitors Top 10 subcategories by segment – 

This table by default displays the top-performing or most-mentioned sentiment categories by individual segment. Use the dashboard filters to select any category if needed.

This view is ideal for understanding segment-level sentiment leadership across categories.

  • Default Source segment will be selected. You will have the option to select from:
    • Source
    • Country
    • City
    • Sector

By leveraging the Benchmarks feature, you can gain comprehensive insights into their competitive landscape, adjust strategies proactively, and ultimately enhance their overall customer experience.

 

Filters

These filters help you customize the data shown in your dashboard:

  • Date (Default: This Year)
  • Benchmark Type (As, the below mentioned filters are dependent on the above filters)
    • Benchmark Set
      • Benchmark
        • Brand
  • Category
  • Subcategory
  • Source
  • Country
  • City
  • Sector (Default: Accommodation)

More details on how to use filters, sticky filters, copy-paste, and views work.

 

Exporting widgets and dashboard

You have flexible export options to save and share your data:

  • Download entire dashboard tab: Click the Download PDF button to export the full dashboard, including all charts, tables, and applied filters.

 

  • Download individual widgets:  Each widget can also be downloaded separately. Simply click the download icon on the widget to export it as a PDF or image, depending on availability.

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