Overview
The Competitors Dashboard in the CXP platform is designed to provide a detailed, side-by-side performance comparison between your own entities and their defined competitors. It showcases a suite of widgets that focus on key reputation metrics—such as the Reputation Performance Score (RPS), Response Rate, Reviews, and Sentiment Score—enabling users to assess how well they are performing in the competitive landscape.
These widgets deliver granular insights at both the aggregate and entity level, helping users track performance over time, identify competitive gaps, and make data-driven decisions to optimize reputation strategies. Whether you're monitoring overall trends or digging into individual sources or categories, the dashboard offers multiple ways to explore, filter, and act on comparative insights.
To know more about how to add/manage competitors, please go through this article.
Note: The TrustYou Survey source includes all survey feedback for the entity, with regards to the organization that collected it. To know more about this read here.
Benefits
Instant Competitive Benchmarking: Easily identify how many of your entities are outperforming competitors on key KPIs like RPS and Response Rate.
Track Trends Over Time: Line charts show historical performance and progress, helping you visualize improvements or detect areas needing attention.
Comprehensive KPI Analysis: Compare RPS, Response Rate, and Reviews at a high level or per entity, source, and category for deeper strategic insights.
Operational Decision-Making: Use sentiment analysis to identify specific categories or subcategories where your customer perception exceeds—or falls behind—the competition.
Flexible Drill-Down Options: Drill into specific entities, sources, or categories to fine-tune your strategies and address specific performance issues.
Customizable Filtering: Use entity-specific or global filters like Date, Source, Brand, or City to refine your analysis and zero in on what matters most.