Glossary

Here, you'll find a glossary and definition of specific terms in alphabetical order.

Benchmark

A benchmark is a collections of entities that compares entities that belong to the organization with entities outside of the organization with the purpose of performing competitive market analysis. Benchmarks can be created based on rules for example selecting all the entities that belong to a city "Madrid" inside and outside of the organization; or based or hand picked unrelated entities.

Benchmark Set

Is a collection of Benchmarks that are related to the same market analysis. A set helps to group different benchmarks so they can be analyzed together. As an example for a market analysis by brand the set can be "By brand" while the benchmarks inside the set are each of the brands in your organization.

Dashboard

A dashboard is a business intelligence (BI) visualization that consolidates and displays groups of KPIs of the same type in a single, organized view. Dashboards allow you to track and analyze the different review metrics available.

Entity

Entities are the individual units of your organization. This could be hotels, restaurants, points of interests, etc.

Group

Each segment consists of one or more groups.  For a segment like "Continent" for example, "Europe" or "Asia" will be groups. For a segment like "Brand", "Your Brand A", "Your Brand B" etc. will be the groups. You will sort your entities into different groups per segment.

Organization

Your organization contains all of your individual entities, independently of sector, segment, etc.

Sector

Refers to the different sectors available within the hospitality industry that are used to group entities. In CXP we have 3 sectors: Accommodation, Food and Beverage and Point of Interest. The Accommodation sector refers to all the entities where customers can stay: hotels, campings, apartments, tents...  The Food and Beverage sector refers to all the entities where customers can eat or drink: bars, restaurants, cafes, ... The Point of Interested sector refers to any activity or touristic attraction: museums, theme parks, monuments, ...

Segment

Segments help you organize the entities in your organization and manage a user scope. Segments can refer to brands, geographical regions, managers or whatever makes most sense for your organization. You'll find more information on the setup of Segments here.

Widget

Refers to each of the KPI representations in the Dashboards. There are different types of widgets depending on the information presented: indicators, tables, pivot tables, pie charts... Depending on the widget type you will have different exporting options.