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Multi-KPI Trends - Overview (Single-Entity Users)

Updated

The Multi-KPI Trends - Overview report gives you a high-level view of how your property is performing across key KPIs over time. While the Detailed report breaks data down row by row, this report focuses on summary-level trends across Sentiment, Competitors, and Survey. Choose your time granularity and every table updates at once. It's built for single-entity users who need a quick read on how performance is shifting without digging into the granular detail.

  • See consolidated KPI trends across Sentiment, Competitors, and Survey in one report.
  • Choose your time granularity — weekly, monthly, or quarterly — to match the level of detail you need.
  • Track Sentiment trends by category or subcategory and compare against competitors over time.
  • Monitor survey scores and response statistics without switching between reports.

Controlling the Report

One setting at the top of the report controls how data is displayed across all tables.

  • Time-stepping by: Controls the time granularity of every table. The default is Quarterly. Switch to Weekly, Monthly, or Yearly depending on the level of detail you need. Each table shows one column set per selected time period — for example, Jan 2025, Feb 2025, and Mar 2025 when set to Monthly.

 

Sentiment

Filter impact: Date, source, category, subcategory, and language affect the data in this section.

Default grouping is Category. You can switch to Subcategory. You can't export both groupings at the same time.

Sentiment KPI (Category View)

  • Category
  • Timestepping 
    • Sentiment Score
    • Mentions

Sentiment KPI (Subcategory View)

  • Subcategory
  • Category
  • Timestepping 
    • Sentiment Score
    • Mentions

Competitors

Filter impact: Date, source, category, subcategory affect the data in this section.

Default grouping is Category. You can switch to Subcategory.

Sentiment KPI: Own vs. Competitors (Category View)

  • Category
  • Timestepping 
    • Own Sentiment Score
    • Competitors Sentiment Score
    • Sentiment Score CompIndex
    • Own Mentions
    • Competitors Mentions

Sentiment KPI: Own vs. Competitors (Subcategory View)

  • Subcategory
  • Category
  • Timestepping 
    • Own Sentiment Score
    • Competitors Sentiment Score
    • Sentiment Score CompIndex
    • Own Mentions
    • Competitors Mentions

Survey

Only one Survey can be selected at a time. Use filters to switch between them.

 

Survey KPI

Filter impact: Date and survey affect the data in this section.

  • Survey
  • Timestepping 
    • Overall Score
    • Reviews
    • Response Rate

Score Question Survey KPI

Filter impact: Date and survey affect the data in this section.

  • Position
  • Question
  • Timestepping 
    • Score
    • Reviews

Survey Statistics KPI

Filter impact: Date and survey affect the data in this section.

  • Device / Channel
  • Timestepping 
    • Survey opened
    • Survey submitted
    • Conversion Rate

Available Filters

The following filters are available in the Multi-KPI Trends report. Default values are shown where applicable.

  • Selected date: This Year (default)
  • Source: All included
  • Category: All included
  • Subcategory: All included
  • Language: All included
  • Survey: One survey selected by default
  • Channel: All included

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