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Multi KPI - Overview (multi-entity users)

Updated

The Multi KPI Report brings all your key performance metrics together in one place. Instead of jumping between multiple reports, you get a complete view of Reviews, Sentiment, Competitors, Benchmarks, Survey, and Goals, all in a single report. It's built for users managing multiple entities, with flexible filtering and breakdown options to help you evaluate performance at a summary level across your entire portfolio.

  • Access all your KPIs in one report, no more switching between multiple dashboards.
  • See consolidated performance metrics across all your entities and data sources at a glance.
  • Compare performance across month-to-date, year-to-date, and custom date ranges.
  • Analyze year-over-year trends and spot growth or decline quickly.
  • Break down data by source, language, rating, category, or subcategory for deeper insights.
  • Track goal progress alongside operational KPIs in a single report.

Understanding the Column Types

Most tables in the Multi KPI Report include columns that show the same KPI across different time windows. Here's what each one means, using RPS as an example.

  • RPS -- Shows a cumulative value from all available data in the platform based on the selected date range. Use this as your baseline for long-term performance.
  • RPS MTD (Month-To-Date) -- Shows the RPS value from the first day of the current calendar month up to today. For example, if today is January 13, 2026, the MTD column covers January 1 to January 13, 2026. This column is not affected by date filters.
  • RPS YTD (Year-To-Date) -- Shows the RPS value from January 1 of the current year up to today. Using the same example, YTD covers January 1 to January 13, 2026. This column is not affected by date filters.
  • RPS Change -- Shows the difference in RPS between your selected date range and your comparison date range. For example, if you select Q1 2026 as your date and Q1 2025 as your comparison, this column shows whether performance went up or down between those two periods.

Note: MTD and YTD columns are always calculated based on the current date, regardless of any date filters applied.

 

Reviews

Reviews KPI 

Filter impact: All filters except Goal name affect the data in this section.

  • Entities
  • RPS, RPS MTD, RPS YTD, RPS Change
  • Reviews, Reviews MTD, Reviews YTD, Reviews Change
  • Response Rate, Response Rate MTD, Response Rate YTD, Response Rate Change

  • Respondable reviews, Responded reviews, Unresponded reviews

     

TrustYou Score KPI

Filter impact: All filters except Goal name and Compared date affect this table.

  • Entities
  • TrustYou Score, TrustYou Score Change

 

Source Score KPI

Filter impact: All filters except Compared date, language, rating, category, subcategory, channel , own entity name, Goal name and Survey affect this table.

  • Source
  • Entities
  • Source Score, Source Score change

 

Reviews KPI Breakdown

Filter impact: All filters except Goal name affect the data in this section.

Default grouping is Source. You can switch to Language or Rating.

  • Source / Language / Rating
  • Entities
  • RPS, RPS MTD, RPS YTD, RPS Change
  • Reviews, Reviews MTD, Reviews YTD, Reviews Change
  • Response Rate, Response Rate MTD, Response Rate YTD, Response Rate Change

  • Respondable reviews, Responded reviews, Unresponded reviews

     

Sentiment

Filter impact: All filters except Goal name affect this section.

Default grouping is Category. You can switch to Subcategory. You can't export both groupings at the same time.

Sentiment KPI (Category view)

  • Category, Entities
  • Sentiment Score, Sentiment Score MTD, Sentiment Score YTD, Sentiment Score Change
  • Mentions, Positive mentions, Neutral mentions, Negative mentions

Sentiment KPI (Subcategory view)

  • Subcategory, Category, Entities
  • Sentiment Score, Sentiment Score MTD, Sentiment Score YTD, Sentiment Score Change
  • Mentions, Positive mentions, Neutral mentions, Negative mentions

 

Competitors

Competitors KPI

Filter impact: All filters except Compared date and Goal name affect this table. Use the Own Entities filter to refine the data for your selected entities.

  • % of entities with RPS above competitor
  • % of entities with Response Rate above competitors
  • No. of entities with competitors added, Competitor entities
  • Own RPS, Competitors RPS, RPS CompIndex
  • Own Response Rate, Competitors Response Rate, Response Rate CompIndex
  • Own reviews, Competitors reviews average, Reviews CompIndex

Competitors KPI by TrustYou Score

Filter impact: All filters except Goal name and Compared date affect this table.

  • % of entities with TrustYou Score above competitors
  • No. of entities with competitors added, Competitor entities
  • Own TrustYou Score, Competitors TrustYou Score, TrustYou Score CompIndex

Source Score: own vs. competitors 

Filter impact: All filters except Compared date, language, rating, category, subcategory, channel , own entity name, Goal name and Survey affect this table.

  • Source    
  • No. of entities with competitors added, Competitor entities    

  • Own Source Score, Competitors Source Score, Source Score CompIndex

     

Benchmarks

Own brands vs. competitors KPI

Filter impact: All filters except Compared date, Brand, and Goal name affect this table.

  • Benchmark set, Benchmark, Brand, Ownership
  • Rank, Rank out of
  • RPS, RPS CompIndex

  • Response Rate, Reviews

     

Sentiment score: own vs. competitors by category by brand

  • Benchmark set, Benchmark, Category, Brand, Ownership
  • Rank, Rank out of
  • Sentiment Score, Mentions, Sentiment Score CompIndex

 

Sentiment score: own vs. competitors by subcategory by brand

  • Benchmark set, Benchmark, Subcategory, Category, Brand, Ownership
  • Rank, Rank out of
  • Sentiment Score, Mentions, Sentiment Score CompIndex

 

Survey

Filter impact: All filters except Goal name affect this section. Only one Survey can be selected at a time. Use filters to switch between them.

Survey KPI

  • Entities
  • Overall Score, Overall Score MTD, Overall Score YTD, Overall Score Change
  • Reviews, Reviews MTD, Reviews YTD, Reviews Change
  • Response Rate, Response Rate MTD, Response Rate YTD, Response Rate Change

 

Score Question Survey KPI

  • Position, Question, Entities
  • Score, Score Change, Reviews

 

Survey Statistics KPI

Default grouping is Device. You can switch to Channel.

  • Device / Channel
  • Survey opened, Survey opened change
  • Survey submitted, Survey submitted change
  • Conversion Rate, Conversion Rate change

 

Goals

Filter impact: All filters except Comparison date affect this section.

Progress by Goal

  • Goal name, KPI name, KPI details, Source
  • Start date, End date, Goal type
  • No. of entities, % on target

 

Available Filters

The following filters are available in the Multi KPI Report. Default values are shown where applicable.

  • Selected date: This Year (default)
  • Comparison date: Last Year (default)
  • Source: All included
  • Category: All included
  • Subcategory: All included
  • Entity: All included
  • Own Entities: All included
  • Brand: All included
  • Country: All included
  • City: All included
  • Language: All included
  • Rating: All included
  • Sector: Accommodation (default)
  • Goal name: All included
  • Channel: All included
  • Survey: One survey selected by default
  • Custom segments: All included
    • Based on the user creation it can be anywhere between 1-15. 

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