Creating questions

Benefits of the Feature

• Centralized management: Create and reuse Questions from a single Question Library.

• Custom data collection: Configure different Question types and formats for precise data gathering.

• Multilingual support: Translate Questions into multiple languages to engage a global audience.

• Improved respondent experience: Customize labels and color thresholds to provide clearer, more intuitive visual cues for respondents during the Survey.

Feature Details and Explanation

Question Editor Fields

When creating a Question, the following fields are available:

• Internal Name (mandatory) – Internal identifier, not visible to respondents.

• Question Text (mandatory) – Main text displayed to respondents.

• Additional Text (optional) – Supplementary information or instructions.

• Default Language – Dropdown menu to choose the default language. Can't be edited later. 

• Type – Dropdown menu to choose the Question type.

• Variation – Subtype options depending on the selected Question type.

• Purpose – Defines how the Question will be used or categorized.

  Purposes help ensure that your collected data is organized and functional. They improve data visualization in the Inbox and Dashboards, and they also enable specific features such as semantic analysis or push to Google integrations.

Question Types and Configurations

Single Select

Respondents select one option only.

• Variations: Dropdown, Radio Button

• Available Purposes:

  • Guest Type

  • Guest Nationality

  • Guest Gender

  • Guest Age Range

  • Other

Multiple Select

Allows selection of more than one option.

• Variations: Dropdown, Checkboxes

• Available Purposes: Other

Rating Scale

Respondents select a rating on a numeric scale.

• Scale Options: 5 or 10

• Symbol Options: Numbers, Icons, Stars

• Available Purposes: Overall Score, Other

Color Thresholds:

• Scale of 5:

  • 1–2: Red

  • 3: Orange

  • 4–5: Green

• Scale of 10:

  • 1–5: Red

  • 6–8: Orange

  • 9–10: Green

Users can update these colors using the color box or by pasting HEX codes. A Reset Colors button is available to revert to defaults.

Labels: Optional. You can leave all blank or define only extremes.

NPS (Net Promoter Score)

Fixed scale from 0 to 10.

• Available Purposes: Overall NPS, Other

• Labels: Optional. You can leave all blank or define only extremes.

• Color Thresholds:

  • 0–6: Red

  • 7–8: Orange

  • 9–10: Green

Colors can be customized or reset to default using the provided tools.

Text

Open-ended responses entered by the respondent. Behavior varies by variation.

• Short Text

  • Purposes: Review Title, Review Text, Contact Info Name, Contact Info Room Number, Other

• Long Text

  • Purposes: Review Text, Other

• Email Address

  • Purposes: Contact Info Email, Other

• Phone

  • Purposes: Contact Info Phone, Other

Number

Only numeric input is accepted.

• Fields: Minimum and Maximum values

• Available Purposes: Guest Age, Other

Date

Date-based responses.

• Variations: Date Picker, Year/Month Picker

• Available Purposes: Other

Checkbox

A single checkbox with custom text, often used for consent or agreements.

• Fields for Question Text and Additional Text are disabled.

• Text is entered in a custom field and supports formatting (bold, italic, links).

• Available Purposes:

  • Data Privacy Information

  • Terms and Conditions

  • Push to Google

  • Other

Translation Feature

CXP supports translating every element of a Question to ensure accessibility across multiple languages.

To translate a Question:

1. Open the Translation tab in the Question Editor.

2. Click Add New to open the translation dialog.

Translation Fields:

• Language (mandatory) – Select from languages not already added.

• Question Text (mandatory) – Translated question prompt.

• Additional Text (optional) – Translated additional information.

• Answer Option Texts – Applies to:

  • Single Select

  • Multiple Select

  • Rating Scale

  • NPS

  • Yes/No

• Not Applicable Text (mandatory) – Editable default translation.

• Labels/Answer Options (mandatory) – Translate each visible label or option.

Note: internal name can't be translated. 

Finalizing and Editing a Question

Once you've configured your Question:

• Click Save Changes or Save & Close

• A confirmation message will appear.

• You will be redirected to the Questions Overview

• The newly created Question will be listed in the table.

Editing Limitations

After a Question is saved, most fields remain editable. However, the following fields cannot be modified to preserve data aggregation and ensure consistency in how data is analyzed across Surveys and Reports:

• Default language

• Question Type

• Question Variation (including the symbol in the scale question)

• Purpose Field:

  • If the Question’s Purpose is not set to "Custom", it cannot be changed.

  • Only Questions with "Custom" as the Purpose allow you to select or change to a specific purpose.