Placeholders let you personalize your Survey content dynamically, so each guest sees their own name, property name, or brand instead of generic text. You add them directly to question text or content blocks, and the platform fills in the real value automatically when the Survey is sent.
Benefits
- Make every guest feel like the Survey was written just for them, without creating multiple versions.
- Keep your Survey content accurate across all your properties without manual updates.
- Improve response rates by addressing guests personally from the first question.
Available Placeholders
The following placeholders are currently supported. Copy the placeholder code exactly as shown and paste it into any question or text content field.
Entity Attributes
- Entity name — displays the name of the property the guest visited. Use:
{hotel} - Entity brand — displays the brand associated with the property. Use:
{brand}
Visit Data
- Guest first name — displays the guest's first name from their visit record. Use:
{guest_first_name} - Guest last name — displays the guest's last name from their visit record. Use:
{guest_last_name}
Note: Visit data placeholders like {guest_first_name} and {guest_last_name} require that guest information is available in the visit data imported for that stay. If the data isn't present, the placeholder will appear blank in the Survey.
How to Use Placeholders
- Navigate to the question or text content block where you want to add a placeholder.
- Type or paste the placeholder code (for example,
{guest_first_name}) directly into the text field at the point where you want the value to appear. - Save your changes. The platform will replace the placeholder with the actual value when the Survey is delivered to each guest.
Example: "Hi {guest_first_name}, how was your stay at {hotel}?" becomes "Hi Maria, how was your stay at Grand Hotel Roma?" for each guest.