Competitors (single-entity only)

The Competitors dashboard provides a detailed view of your market standing by comparing your performance metrics with those of your direct competitors. It is made of 2 dashboards: Reviews and Sentiment for a better clarity of the metrics and the filter usage.

For instructions on defining your direct competitors, see: Manage entities

Competitors benefits

• Market positioning: Gain a clear understanding of how your entity compares to competitors in reputation and sentiment KPIs.
• Data-driven strategy: Drill down into categories, subcategories, or entity-level sentiment to refine your market strategy.
• Holistic comparisons: Monitor performance trends across competitors with clear and comprehensive metrics.

Key metrics

Performance Score CompIndex

This metric calculates the ratio of your Performance Score to the average Performance Score of your competitors.

• Value > 1: Your Performance Score is higher than the competitors' average.
• Value < 1: Your Performance Score is lower than the competitors' average.

Reviews CompIndex

This metric represents the ratio of your total Reviews to the average Reviews of your competitors.

• Value > 1: You have more reviews than the competitors' average.
• Value < 1: You have fewer reviews than the competitors' average.

Response Rate CompIndex

This metric calculates the ratio of your Response Rate to the average Response Rate of your competitors.

• Value > 1: Your Response Rate is higher than the competitors' average.
• Value < 1: Your Response Rate is lower than the competitors' average.

Sentiment Score: own vs competitors

This metric compares your Sentiment Score with the average Sentiment Score of competitors across all categories.

Additional metrics

Performance Score: own vs competitors

This comparison highlights the differences between your Performance Score and the average Performance Score of competitors. The dashboard also ranks entities based on the highest Performance Score.

Sentiment Score: by entities

Provides a detailed comparison of your Sentiment Score with the individual Sentiment Scores of your competitors for all categories.

Drill down options

Whenever you see a widget with the 🔽 symbol, it means that this widget allows to drill down into other segments or show the reviews behind the scores. In order to drill down, you need to right click on top of the category for which you want to perform a drill down.

Drill down to Subcategory

Right-click on top of a category label and select "Subcategory" to filter the table and view all subcategories within that category.