Competitors

Overview

The Competitors dashboard provides a detailed view of your market standing by comparing your performance metrics with those of your direct competitors. It is made of 3 dashboards: Overview (multi-entity only), Reviews and Sentiment for a better clarity of the metrics and the filter usage.

For instructions on defining your direct competitors, see: Manage entities

Competitors benefits

• Market positioning: Gain a clear understanding of how your entity compares to competitors in reputation and sentiment KPIs.
• Data-driven strategy: Drill down into categories, subcategories, or entity-level sentiment to refine your market strategy.
• Holistic comparisons: Monitor performance trends across competitors with clear and comprehensive metrics.

Key metrics

Overview (multi-entity only)

% of entities with KPI above competitors

It provides you in percentage the number of entities in your scope where the indicated KPI is above the competitors.

Reviews

KPI CompIndex

This metric calculates the ratio of your KPI to the average KPI of your competitors.

• Value > 1: Your KPI is higher than the competitors' average.
• Value < 1: Your KPI is lower than the competitors' average.

Sentiment

Category CompIndex

This metric calculates the ratio of your Category Sentiment Score to the average Category Sentiment Score of your competitors.

• Value > 1: Your Category Sentiment Score is higher than the competitors' average.
• Value < 1: Your Category Sentiment Score is lower than the competitors' average.

Additional metrics

Overview (multi-entity only)

% of entities with KPI above competitors over time

Analyzes how the percentage of Entities outperforming their competitors for the selected KPI evolves over time.

Main KPIs: own vs competitors

Shows for each of the entities in your scope, the CompIndex for the main KPIs.

Main KPIs: own vs competitors by entity

Shows for each of the entities in your scope, the detailed comparison with each of the competitors of the entity in the main KPIs.

Sentiment Score: own vs competitors top 5 categories by entity

Shows for each of the entities in your scope, the detailed comparison of the top 5 categories between your entity and its competitors

Reviews

KPI: own vs competitors over time

Show the selected KPI evolution over time for your entity and all of its competitors.

KPI: own vs competitors

This comparison highlights the differences between your KPI and the average KPI of competitors. 

KPI: own vs competitors by source

Compares your RPS by each of the individual sources.

Sentiment

Category Sentiment Score: own vs competitors

This metric compares the Sentiment Score of the mentioned category with the average Sentiment Score of competitors across all categories. If you use the tab "Selected category", you can use the "Category" filter on the right side to choose the category for which you want to do an over time analysis.

Sentiment Score: own vs competitors by category

This table compares, for all your categories your Sentiment Score vs the average Sentiment Score of your competitors. You have CompIndex column to easily identify in which categories you are above your competitors.

Sentiment Score: own vs competitors top 5 categories by entities

Provides a detailed comparison of your Sentiment Score with the individual Sentiment Scores of your competitors for the top 5 categories by entity.

Sentiment Score: own vs competitors top 5 categories by source

Provides a detailed comparison of your Sentiment Score with the individual Sentiment Scores of your competitors for the top 5 categories by source.

Drill down options

Remember you can drill down in all widgets that have the grey icon with an arrow pointing down. For details, please check the article: Drill down in sentiment dashboards